Nigerian Watch launches an African Business UK Directory coming out in October 2014

NIGERIAN Watch is launching an African Business UK Directory coming out in October 2014 as part of an ongoing drive to facilitate intra-African commerce across the community.

Launched in March 2012, Nigerian Watch has established itself as the undisputed market leader in the UK’s Diaspora publishing industry in just over two years. In addition to this, the paper’s online newspaper has attracted over 2m readers, making it the foremost ethnic minority newspaper in the UK.

To build on this success, Nigerian Watch has decided to launch an African business directory to enable Africans engaged in commerce to have easy access to each other. Its first edition comes out in October 2014 and will be marketed extensively around the UK and beyond to give each business maximum exposure.

Maryanne Jemide, Nigerian Watch’s managing director, said: “Our first edition will have 30,000 copies printed and it will be distributed using our already well-established distribution locations, which includes, supermarkets, local shops, specific tube and train stations, African churches, restaurants, African embassies, African banks etc. Over the last 10 years an increasing number of Africans have opened businesses in the UK and a lot of them are thriving and doing very well.

“As a result, Nigerian Watch has decided to launch this directory in order to further promote and assist all African businesses in the UK to grow and expand. This directory will cover all business categories including money transfer, beauty salons, telecoms, entertainment, events/exhibitions, fitness, health & beauty, hair & make-up, hairdressers, legal services, painters & decorators, taxis, tuition, venues, solicitors, shipping, accountants, estate agents, wedding cakes/candy, universities & colleges, car and coach hire, car sales, carpenters & joiners, carpet cleaners and caterers but to name a few.”

To advertise in the directory, business can either call 020 8588 9640 or email Previously a monthly publication which came out on the last Friday of every month, Nigerian Watch became so popular its management decided to double its print run and 50,000 copies are now printed a fortnight.

News UK

Nigerian Watch reaches 250,000 Facebook ‘Likes’ milestone

Nigerian Watch, the UK’s largest, free African newspaper in the UK, reached two Internet milestones in the space of only one week. The newspaper’s Facebook page surpassed the quarter of a million ‘likes’, while its website has attracted more than two million unique visitors since its launch in May 2012.

Its Facebook achievement puts the Nigerian community newspaper ahead of British mainstream titles The Times and The Sunday Times (246k) and the Daily Express (196k) as well as its main competitor The Voice newspaper, which lags behind with 130k likes. The website clocked one million unique visitors since Q2 2014 alone.

The large number of Nigerians and those from Nigerian descent living in the UK, the historical bond and the bilateral trade agreements between the two countries have meant that there is a great deal of interest in news relating to the UK community from the Nigeria motherland.

Maryanne Jemide, Publisher and CEO of Nigerian Watch, says, “Our website and Facebook page are valuable tools to bringing our high-quality print and website content to a much wider audience beyond our UK borders. Aside from the UK and Nigeria, our fans come from a range of countries including Ghana, Ethiopia, Kenya and the Cameroon, making our platforms an attractive vehicle for advertisers wishing to reach not just Nigerians living here and abroad, but a much larger, African audience.

“I am so proud of the entire team who have worked so hard to make Nigerian Watch an established media brand in an incredibly short space of time. Our challenge is to continue improving our offering across all platforms to make sure we deliver the best possible experience and results for our readers and advertisers alike.”

Nigerian Watch is a free, fortnightly publication reporting on issues relevant to the Nigerian community in the UK. Its monthly print edition is supported by the website, Facebook, Twitter and the Nokia Asha mobile app. Advertising is supported on all platforms to enable advertisers to reach out to audiences here and abroad.





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