Colourful Radio and CaribDirect join forces for community benefit


In business news. Following much negotiation and discussion, the popular UK radio station Colourful Radio and UK Caribbean online market leader CaribDirect Multi-Media are pleased to formally announce their pledge to work together for the benefit of the African Caribbean Community in the UK and Caribbean.

The main aim of the partnership is to engage with both the UK Caribbean business community including High Commissions, Tourist Boards and airlines as well as the general UK Caribbean Diaspora to facilitate increased communication geared toward enhancing trade and investment opportunities.


The collaboration will also see the promotion, display and broadcast of key cultural and social events taking place across the Caribbean. Additionally will have a live voice each Monday morning on the Colourful Breakfast Show (7am to 10am) when Caribbean lifestyle and business issues come alive.


Colourful Radio’s Founder and Commercial Director, Mr K Kusitor MBE said: “our listeners love to hear news and stories that are Caribbean-oriented. This is reflected in the large number of Caribbean descent listeners to the station. No commercial radio station in the UK caters for this market as we do and by this new partnership we will be able to do better for our Caribbean families, friends and listeners.”


CaribDirect’s CEO David F. Roberts has expressed, ‘It’s a good day when two diverse media organisations can establish common ground and collaborate in a highly competitive market but it’s a great day when two cultural media houses commit to partner for the benefit of their respective audiences, under difficult market conditions.’


The new Colourful Radio / CaribDirect partnership will announce projects planned for the next year in due course.




CaribDirect Multi-Media Limited


CaribDirect Multi-Media Limited founded and managed by Chief Executive Officer was established in June of 2009 following the discovery of a glaring media vacuum between the media of the Caribbean and the UK Caribbean Diaspora media. The USP of the company is to use information, education and entertainment as the principal media to engage the UK Caribbean Diaspora about matters critical to the development of Caribbean people on both sides of the Atlantic.


Colourful Radio


Founded by Mr Kofi Kusitor MBE, Colourful Radio was formally launched in 2006 as the UK’s only dual format commercial radio station, mixing topical conversation with music. The station started in 2004 as one of the world’s first ever internet audio streams. For more on the station’s history, visit


For details on the specifics of the projects contact CaribDirect Multi-Media Limited at +44 (0) 844 357 9707, Email: or visit OR Colourful Radio on +44 (0) 300 777 0300 or visit

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