CELEBRITIES TURNED out in full force to celebrate the launch of brand new London-based ‘Caribbean inspired’ TV channel, 1HEART TV.
Capital XTRA presenter Jade Avia, MOBO award-winning saxophonist Yolanda Brown, Jamaica Tourist Board managing director Elizabeth Fox and Jamaica’s High Commissioner Her Excellency Mrs. Aloun Ndombet-Assamba lent their support to the event on Wednesday night (July 22).
“I’m pleased to see that this idea of sharing a positive side of the Caribbean with the world is growing,” Jamaica’s High Commissioner Her Excellency Mrs. Aloun Ndombet-Assamba said of the new venture. “I’m looking forward to seeing us on television here in the UK in a way that some people may not realise or understand. We can’t wait on people to tell our stories so we should tell them ourselves.”
Patrick Campbell of 1HEART TV led event proceedings and shared the grand vision for the channel and promised “somebody, somewhere, is going to build a global £100 million company, that reaches a 100 million people, based on celebrating the Caribbean.”
“I truly believe that 1HEART could be that company. At 1HEART TV we believe in the ‘4 Cs’. We Create, Curate, Connect and spark Conversation. This is the driving force behind what we do and where we do it is simply on TV, Online, Social and Digital,” he added.
During the launch event, guests indulged in a selection of tasty bites from the likes of Port Royal Patties, The Kings Room Catering and cakes from Cakes by Kels. Guests were also provided with exotic Caribbean beach cocktails from Ravissant Drinks and Dub Jam.
OH TV Station Director Vidal Juba and OH TV CEO Akin Salami also gave guests a warm welcome and insight into the partnership between 1HEART TV, OH TV and UN1TY.
Guests were introduced to British Comedienne Angie Le Mar, host of 1HEART TV’s flagship show Home Sweet Home Jamaica…with Angie Le Mar and 1HEART LIVE presenter Leah Charles. Together they presented exciting teasers and a sneak peak into the content coming soon to 1HEART TV.
The evening featured entertainment from Britain’s Got Talent series 7 semi-finalists Gospel Singers Incognito, followed by a mini carnival display from the Elimu Mas Band.
1HEART TV will broadcast via OH TV Sky Channel 199 and the UN1TY App next Tuesday (July 28) from 7.30pm to 10pm.